Alterna Caviar Anti-Aging Infinite Color Hold Shampoo, 8.5 Fl Oz | For Color Treated Hair | Minimizes Color Fade | Sulfate Free
- MULTIPLE BENEFIT TECHNOLOGY: Salon level shampoo with heat and colour protection that leaves hair soft with style memory..
- MAXIMIZES HAIR POTENTIAL: Complete service for the hair, scalp and follicle. Maximizes your hair count potential and adapts to the needs of the individual user..
- USE 2-6 TIMES A WEEK: After applying shampoo, work into a luxurious lather with a gentle massage on the scalp, ensuring coverage of the hair as well. Leave on the scalp for one to three minutes before rinsing. Repeat the first step, increasing the leave on time to between two to four minutes before rinsing..
- GENTLE ENOUGH FOR DAILY USE: A balanced blend of biotech and botanicals providing anti-aging components and active stimulators all in one..
- THE EVOLUTION: Ethica provides professional salon level products that utilize proprietary “multiple benefit technology” to maximize the potential of any hair type. Our next generation haircare is also PETA Certified and Cruelty Free..